Firefly is the go-to label for gorgeous summer dresses made from light-weight floaty cotton. With a bohemian flair and intricate contrasting details, Firefly is perfect for the style-savvy woman who wants to look great whilst feeling comfortable. The easy-fit styling and bold prints suit the lifestyle demands of women living in warmer climes.

Being designed in Australia, Firefly has a strong emphasis on ethical standards. Our vision is to create comfortable clothing with the figure of a real woman in mind.The signature style remains the focus of each season.

Firefly has become one of Australia’s favourite labels for gorgeous dresses in exclusive and eye-catching prints.

Sizes range from XS to XXL (8-18).

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